Iowa State University Coursework
Social Media Strategy (ADVRT 497K)
In the fall of 2019, I took ADVRT 497K: Sports and the Media in a Digital 24/7 World. Throughout this class we learned from guest speakers in the sports media industry. For our final project we got to select any topic we were interested in as long as it related to something we learned in the class. We had to include insight from a subject-matter expert, either someone we had heard from in class or someone in our network. My interest in social media and the strategy behind it led me to select it as the topic of my project. I based my project on comparing the strategy of the Denver Nuggets and The Knot's social media. I interviewed Andrew Temperly, Social Media Manager for the Nuggets, and Whitney Little, Director of Social Media for The Knot Worldwide, for this project and then applied my knowledge to the social media for ESPN College GameDay.
Influencer Marketing (JL MC 391E)
In the fall of 2019, I took JL MC 391E: Social Media Influencer Marketing. This was a weekend course for which we met in person for a Friday night and all day Saturday to learn about the world of social media influencers and the ways brands work with them to market their products or services. We then completed a final group project and paper on an influencer campaign of our choice. Because of my knowledge of influencers and influencer campaigns, I suggested my group focus on the collaboration between Steve Madden and five different bloggers. I led our group in creating an informative paper and a presentation that we shared with our professor.
Introduction to Digital Publishing (JL MC 316)
In the fall of 2017, I took JL MC 316: Introduction to Digital Publishing. Over the course of the semester, we had to develop a concept for a company and then design and produce materials for that company. After consulting with my professor, I decided to use this blog as my company and take the opportunity to refresh and add unique visuals and functionality for the first time since I launched it. I utilized Adobe Photoshop, Illustrator, and InDesign to create graphics and materials for my blog. By the end of the semester I had created new logos, business cards, letterhead and envelopes, a media kit to send to business in hopes of collaborating as well as a “look book” with my fashion photos. I have continued to utilize these enhancements on my blog following the completion of this course.
Overview of the Fashion Industry (AMD 131)
In the fall of 2017, I took AMD 131: Overview of the Fashion Industry. In this course we completed a product development project for a company in Iowa called Alex + Abby. This project included creating a mood board, trend board, product sketches, technical specifications as well as a final presentation of all of this information. We were given the opportunity to present our concept to the company's owner.
Mood Board and Trend Board
Our mood board expressed the overall theme or vibe we wanted our pieces to follow. Alex + Abby is an activewear company with clothing for the active and hardworking woman, so this was our target market. We decided to also focus on active mothers focused on health and the color purple since the owner had identified this as a color that had sold well in the past.
Our trend board was developed after completing market research and consumer interviews. From these things, we determined that our customers needed pieces that could be worn to the gym and throughout the day. They were conservative but willing to have a little fun and take a few risks. Finally, they needed cute but most importantly, comfortable and practical.
I personally created the designs/sketches for our group's projects. I started with flats from the Worth Global Style Network (WGSN) design library. I then transformed these basic sketches to meet our ideas and desires. Additionally, I added color to fit the garments to our theme.